Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (0060745819)

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In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Product details

• Format Paperback | 272 pages
• Dimensions 135 x 203 x 16mm | 227g
• Publication date 20 Mar 2011
• Publisher HarperCollins Publishers Inc
• Imprint Harper Business
• Publication City/Country New York, United States
• Language English
• Edition Statement Reissue
• ISBN10 0060745819
• ISBN13 9780060745813
• Bestsellers rank 123,233

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